Jaguar Land Rover Limited Branded Goods Privacy Policy



    Jaguar Land Rover is one of the world’s leading producers of premium cars. Innovation and design give our customers experiences they love for life – anticipating and exceeding their needs and expectations. Quality and excellence are our hallmarks. Taking care of our customers is paramount.

    Your privacy and trust are important to us. This Privacy Policy explains how we collect or receive and use your personal data and informs you of your data protection rights. It also lets you know how you can get in touch with us.

    We will also help you to know when there is new information available in this Policy. We will tell you when this Privacy Policy was last updated, so you can take time to read it if it has changed since your last visit.

    Privacy Policy Last Updated: 19th January 2022.


    Who We Are:
    When we refer to ‘Jaguar Land Rover’, ‘JLR’ ‘we’ ‘our’ or ‘us’ in this Privacy Policy, we refer to: Jaguar Land Rover Limited, whose registered office is at: Abbey Road, Whitley, Coventry CV3 4LF, and whose registered number is: 1672070.

    What this Privacy Policy covers: This Privacy Policy covers the processing by Jaguar Land Rover Limited of personal data of persons who have bought, ordered or shown an interest in our products and services, across all UK and international Branded Goods websites.

    How we’re regulated: For UK data protection legislation purposes, Jaguar Land Rover Limited is registered with the Information Commissioner’s Office under registration number ZA020510.

    Our contact details: If you would like to get in touch with a Branded Goods website related query, you can contact 


    When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what website or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically collected information as ‘Device Information’ . The cookies that we collect are detailed in our cookie policy.

    If you choose to place an order on our Site, Global-E, our international sales and fulfilment partner will collect the necessary information to enable them to take payment for your order. Your order information will then be passed back to Jaguar Land Rover limited to enable us to pick, pack and dispatch your order. This includes your name, billing and delivery address, email address, contact phone number.

    Additionally, at any point during your journey on our website you can choose to subscribe to our newsletter by providing us with your email address and in doing so provide us with your consent for us to contact you with marketing information about the Jaguar or Land Rover Lifestyle Collections.


    We use personal data to manage and meet service and information requests, to understand service and website use, and to make our products and services (including our web services) as effective as possible. Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

    Activity Applicable Legal Grounds
    Processing your Order
    When you place an order on the Site, we and our permitted third parties will process relevant personal information to enable your order to be captured and for the pick, pack and dispatch of your order.
    Necessary for contract
    Customer Support and Services
    We process personal data to ensure that we can provide you with effective sales and after-sales support. This may include contacting you with information about your order or its delivery or responding to an enquiry you have made to our customer support team. We will also process your data if you make a request to us via an online form on our Site.
    Legitimate Interests in providing effective customer support.
    Maintaining and Supporting Website Use
    Where you use an online service governed by our provided online Terms and Conditions (for example, purchases from the online stores) we and our permitted third parties will process data in a number of ways that support our website services. For example, this may include the following activities: identity confirmation, any fraud and authentication checks, service delivery, membership offers, surveys and other promotional activities, any applicable payment processes and collections activities, customer support and any ongoing service communications.

    Necessary for contract
    Legitimate Interests in running effective website services, and use of customer satisfaction surveys to develop out customer relationships and support and improve our services.

    Where personal data is required for entering into a contract, we will identify to you where information is mandatory by way of a red asterisk. The consequences of not providing this information may include being unable to proceed with the requested service.

    Enhancing Website Experience
    Where we pre-fill website data fields to enhance and streamline your online experience.
    Legitimate Interests in running effective website services.

    Marketing Activities and Analytics
    We will obtain your consent where required for marketing communications to be sent to you using electronic means (e.g. email, text etc.), and may share your details for electronic marketing communications with our network of independent third parties, where you give consent for this to happen. We will also comply with cookie obligations where we use cookies on our website.

    Other marketing activities will happen assessed on the Legitimate Interests ground. e.g. where we tailor marketing communications or send targeted marketing messages via post, phone or social media and other third party platforms; and in providing existing customers with information (via email or other channels) about similar products and services.

    Where we collect your personal data with consent, you may withdraw your consent for us to use your information in any of these ways at any time. Please see Withdrawing your consent in Section 8 below for further details. (This right does not affect the lawfulness of processing that was based on that consent before its withdrawal.)

    Legitimate Interests for direct marketing purposes

    Enhancing Website Experience
    Where we pre-fill website data fields to enhance and streamline your online experience.
    Legitimate Interests in running effective website services.
    Records maintenance, publication of corporate information and general administration
    To maintain, cleanse and update our records, administer and maintain our websites, support your queries and any other internal operations and administrative purposes (for example, this will include troubleshooting, testing, supporting our audit requirements and in responding to any enquiries you may make, including any data protection rights you raise).
    Legitimate Interests in running a business, and maintaining appropriate websites, records and service administration.

    1. We may share your personal data with:

      1. Those third parties who need to handle it so we can provide you with the products, services you have signed up for, or are eligible for, or as you have otherwise agreed to or requested, for example, to provide customer service and support, marketing and advertising support services, logistics companies to pick, pack and dispatch your orders, couriers to deliver your orders.
      2. Jaguar Land Rover group companies in line with the data uses set out in this Privacy Policy.
      3. Third parties in the event we sell or buy any business or assets.
      4. Social media companies.
      5. Advertising networks and Google.
      6. If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or requests, or in order to enforce these terms or to investigate actual or suspected breaches.
    2. Information about independent 3rd parties we work with:

      1. Global-E
        1. Global-E process non-UK and non-USA orders on our behalf and are the merchant of record for these transactions. In order to carry out this service, the necessary order information will be passed from Global-E to us to enable us to process your order. Your order information will then be stored by us in line with our data retention policy. We will receive from Global-E your name, billing and shipping address, email address and contact phone number.
        2. To view Global-E’s privacy policy, please click here.
      2. Unipart
        1. Our warehouse provider who will pick, pack and dispatch your order. In order to do this, they will be able to see your name and delivery address.
      3. ROI
        1. Our UK first line customer service provider. This team will be able to access your order information which will include your name, billing and shipping address, email address and contact phone number.
      4. Sales Supply
        1. Our international/overseas first line customer service provider. This team will be able to access your order information which will include your name, billing and shipping address, email address and contact phone number.
      5. DHL / DPD
        1. Delivery partners who will collect your order from our warehouse and deliver it to you. In carrying out this service a waybill is created that contains your name and address.

    The Jaguar Land Rover Branded Goods websites use servers which are hosted in the EU. However, we may share website personal data with suppliers or group companies located outside of the EU where this is necessary for the purposes described above. Where this happens, we apply safeguards to add to the data protections that apply to those data transfers. This includes an assessment of the adequacy of the third country in question, use of European Commission approved model contract terms where appropriate.


    We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Additionally, we require all of our services providers to have appropriate measures in place to maintain the security of your information.

    Where we have given you (or where you have chosen) a password that enables you to access any personalised area on the Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted over the internet; any transmission is at your own risk. Your information will be kept in a secure environment protected by a combination of physical and technical measures such as encryption technologies or authentication systems to prevent any loss, misuse, alteration, disclosure, destruction, theft or unauthorised access.

    We store your personal information for 10 years. We will then anonymise your data.


    You have rights in connection with your personal data that, with effect from the 25th May 2018 will include the following: to withdraw consent where you have given it, to be informed and have access to your personal data, to correct or complete inaccurate data, and in certain circumstances to restrict, request erasure, object to processing, or request portability of your personal data to another organisation.

    We try to ensure that we deliver the best levels of customer service. if you do need or want to get in touch with us for any reason regarding your data protection rights, please get in touch using the email addresses below, and add into the subject header that it relates to your data protection rights. This email addresses is the appropriate contact details for our Data Protection Officer where queries are data protection related:

    If you are not happy and have a data protection related complaint, please contact us direct at this email address: If you are not satisfied, you also have the right to complain to the Information Commissioner’s Office.